About
We live for speed, precision, and pushing limits—in the virtual racing world or the swimming lane. Our designs are inspired by the thrill of competition, from the intensity of sim racing to the power of the water.
Whether you’re chasing lap records or crushing personal bests in the pool, we’ve got something for you. From graphic tees and hoodies to stickers, accessories, and more, our designs bring the spirit of competition to life—on the track, in the water, and everywhere in between.
Our Brands:
Lane4 Swimming
Lane4 is made for swimmers who live for the splash, the stretch, and that sweet feeling of flying down the lane. Whether you’re chasing personal bests, podium finishes, or just trying to make it through morning practice without losing your goggles, Lane4 has your back. With sleek designs, Lane4 is built for water warriors of all levels.
This brand doesn’t take itself too seriously—but make no mistake, our gear delivers. We know the grind, the giggles, and the group chats after practice. We know the difference between a good suit and the suit. Lane4 is about feeling fast, feeling fresh, and most of all, feeling like you belong in the water. So whether you’re swimming for gold or just to beat your lane mate, dive in—Lane4 is ready when you are.
Sim Rig Hero
Sim Rig Hero isn’t just a brand—it’s a badge of honor for the drivers who dominate from the digital cockpit. Born at the intersection of adrenaline and obsession, Sim Rig Hero fuels the virtual racer who treats every apex like it’s real, every lap like it’s a legacy. This is gear built for those who sweat through endurance stints, master heel-toe in their bedroom, and talk telemetry like it’s a second language.
With sleek, race-inspired designs and performance-ready comfort, Sim Rig Hero apparel isn’t just clothing—it’s your team colors. Every piece echoes the grind of late-night races, the thrill of side-by-side battles, and the relentless pursuit of the perfect lap. Whether you’re climbing the iRacing leaderboards or locking in a PB on the Nürburgring, wear the name that means something in the paddock—virtual or not. You don’t just play the game. You live it. Welcome to the grid.